That is why we actively support athletes and teams across various sports disciplines, sharing their core values: respect, dedication, commitment, perseverance, passion and teamwork. We firmly believe that sports create an overwhelming positive energy that unites everyone: athletes, passionate fans, and those working behind the scenes to make it all happen.
Shared passion and values. The energy that brings us together.
Connecting with sports
Sports generate vitality, inclusion, and shared growth.
WorldSBK
Since 2023, we have been proud supporters of Axel Bassani in the World Superbike Championship. Beyond speed, determination and performance, we share a deep connection through our common Venetian roots – a strong bond with our local region and its traditions.
Connection and Axel Bassani: sharing the ride for another year.
Basketball
We are thrilled to sponsor Basket Femminile Conegliano. We share their passion for basketball and their belief in sports as a powerful tool for personal growth – teaching respect, discipline as well as teamwork.
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Connection takes center stage at Sponsor Day alongside BFC Conegliano.
Cycling
We back Velo Club San Vendemiano and the entire cycling world, from road racing to cyclocross. These disciplines demand endurance, consistency and focus. We brought these same values to the 24H Feltre Connection Race, stepping up as title sponsor alongside more than 1,000 cyclists and 90 competing teams.
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Energy on the move: Connection is the new title sponsor of Feltre’s 24 Hours Race.
