Roberto Zuccaro: building
business through connection.
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You can feel a unique energy here. It is built on simple, natural connections. A continuous flow that runs through people before it ever reaches the wiring and circuits. Roberto Zuccaro, founder and CEO of Connection, doesn’t use slogans. He lives and breathes it – and he has for 25 years.

It all started in a garage in the late ‘90s. Two friends with an idea, looking to build something of their own. They had the courage – perhaps a bit reckless, but necessary – to take the leap. By day, they worked in a machinery compliance lab. By night, they assembled their first electrical panels. They would go days without sleep just to deliver on time. It wasn’t just dedication. It was a way of life.

Over time, the path became clearer. Even if it wasn’t a straight line—partners changed, collaborations shifted—one thing remained certain: a company must reflect the people who run it.
“It couldn’t go wrong,” Zuccaro says today, with a confidence that is far from arrogant. It’s that quiet certainty that only comes from working with structure, responsibility, and passion.

Today, Connection is one of Northern Italy’s most advanced companies in industrial control panel design and manufacturing.

Two facilities, located just steps apart, house the company’s operations. One is dedicated to the volume production of small and medium-sized panels, while the other handles custom, high-power, single-lot builds. The two sites are seamlessly connected through a digital infrastructure. Operators on the shop floor are equipped with over 80 iPads, ensuring instant communication, full traceability, scheduling, and real-time updates.
This setup stems from a pioneering vision. As early as 2010, Connection introduced iPads to the production line, pairing them with a custom-built proprietary app. Originally just an information channel, the app has evolved into a comprehensive, ERP-integrated work tool. It shares data, gathers feedback, flags anomalies and can even halt critical production steps in real time. A true silent revolution. Everything is designed to make the process smooth, safe, and repeatable.
Ultimately, it is not the product that sets Connection apart. It is how it is built.

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And yet, ask Roberto what lies at the heart of the company and he won’t mention any software. He talks about people.

I can’t expect people to do a good job if I don’t set them up to succeed,” he says.
And it is a simplicity rooted in company culture, not just common sense. Workplace atmosphere, well-being, and active listening – even regarding personal issues – are not optional extras. They are integral to the industrial vision. Because here, productivity is a natural outcome, not a demand.

The impact of this approach is clear. Many team members joined straight out of school and never left. Others, who came from different industries, talk about finding a workplace environment ‘you don’t easily find elsewhere.’ And it is through these small, daily moments that the true quality of a company is measured.

Over the years, the company has grown consistently. Today, revenue is approaching €15 million, supported by an increasingly structured, management-driven organization. Alongside the eight-person engineering department, Connection now has dedicated managers for sales, production, scheduling, finance, quality, health and safety, environment, integrated management systems, and – recently – human resources. This solid network enables the company to handle complexity without losing its personal touch.

Bringing in an HR manager was one of the most challenging steps. “Delegating the human side of the business is the hardest part,” admits Zuccaro. Listening, welcoming, and simply being there – even for five minutes – had always been his personal approach. Yet, scaling up means exactly this: building trust and passing the baton, without losing your essence.

A key strategic choice has been to never depend on a single client. No single account represents more than 20% of revenue. This policy guarantees autonomy, business continuity and the stability to weather market volatility.

Today, Connection serves a wide range of industries, including HVAC, refrigeration, air handling, automation, plastics and pharmaceuticals. A varied client portfolio built on trust and strong problem-solving capabilities.

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Investing in technology is essential, but it isn’t enough,” Zuccaro explains. “Without the right people, even the most advanced machinery is useless.”

This is Connection’s signature approach: quiet, yet profound innovation. It is built into every behavior, process, and daily routine.

This very spirit came to the forefront during the company’s 25th anniversary. To mark the milestone, Connection published an anniversary book titled Energia 25. It is dedicated to what truly drives the business: the invisible yet constant power of relationships, vision, and passion. “Beyond the processes, technology, and operations, there is something even more fascinating: a collective energy that powers our work,” Zuccaro wrote to mark the occasion.

It is an energy that isn’t measured in kilowatt-hours, but in enthusiasm, trust and genuine connections.

 

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